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Saturday, November 26, 2011

Fundamentals of Hypothesis Testing: One-Sample Tests (PPT)

Basic Business Statistics (8th Edition)
Chapter 9 - Fundamentals of Hypothesis Testing: One-Sample Tests



Chapter Topics
  • Hypothesis testing methodology
  • Z test for the mean ( known)
  • P-value approach to hypothesis testing
  • Connection to confidence interval estimation
  • One-tail tests
  • T test for the mean ( unknown)
  • Z test for the proportion
  • Potential hypothesis-testing pitfalls and ethical considerations
What is a Hypothesis?

The Null Hypothesis, H0
  • Begins with the assumption that the null hypothesis is true
  • Refers to the status quo
  • Always contains the “=” sign
  • May or may not be rejected

The Alternative Hypothesis, H1
  • Is the opposite of the null hypothesis
  • Challenges the status quo
  • Never contains the “=” sign
  • May or may not be accepted
  • Is generally the hypothesis that is believed (or needed to be proven) to be true by the researcher
  • Hypothesis Testing Process
  • Reason for Rejecting H0
  • Level of Significance,
  • Defines unlikely values of sample statistic if null hypothesis is true
  • Is designated by , (level of significance)
  • Is selected by the researcher at the beginning
  • Provides the critical value(s) of the test

Level of Significance and the Rejection Region  Errors in Making Decisions

  • Type I Error
  • Type II Error
Errors in Making Decisions
Probability of not making Type I Error

Called the confidence coefficient

Result Probabilities
  • Type I & II Errors Have an Inverse Relationship
  • Factors Affecting Type II Error

True value of population parameter
Significance level
Population standard deviation
Sample size

How to Choose between
Type I and Type II Errors


Choice depends on the cost of the errors
  • Choose smaller Type I Error when the cost of rejecting the maintained hypothesis is high
  • Choose larger Type I Error when you have an interest in changing the status quo


Proportion
  • Involves categorical values
  • Two possible outcomes
  • Fraction or proportion of population in the “success” category is denoted by p

Proportion
  • Sample proportion in the success category is denoted by pS
  • When both np and n(1-p) are at least 5, pS can be approximated by a normal distribution with mean and standard deviation


Potential Pitfalls and Ethical Considerations
  • Randomize data collection method to reduce selection biases
  • Do not manipulate the treatment of human subjects without informed consent
  • Do not employ “data snooping” to choose between one-tail and two-tail test, or to determine the level of significance

Potential Pitfalls and Ethical Considerations
  • Do not practice “data cleansing” to hide observations that do not support a stated hypothesis
  • Report all pertinent findings

Chapter Summary
  • Addressed hypothesis testing methodology
  • Performed Z Test for the mean ( Known)
  • Discussed p –Value approach to hypothesis testing
  • Made connection to confidence interval estimation

Chapter Summary
  • Performed one-tail and two-tail tests
  • Performed t test for the mean ( unknown)
  • Performed Z test for the proportion
  • Discussed potential pitfalls and ethical considerations

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